about her

Where Spiritual Wisdom Meets Real-World Strategy.

Building legacy. Breaking barriers. Winning on purpose.

FROM SURVIVAL TO STRATEGY. FROM FASTING TO 8 FIGURES.

If someone had told me what I would accomplish, I wouldn’t have believed them.
I’m from Newark, New Jersey. A daughter of immigrant parents who never imagined that thriving was even possible. I was raised in environments that praised humility but never taught wealth. I learned to survive, never to dream.
Even in church, freedom sounded like heaven... not something God had for me right
now.

But everything shifted when I stopped grinding and started listening.

Years ago, I was a grad student with a shrinking bank account, no roadmap, and rent
due. Confidence was low. Clarity was missing. So I did what didn’t make sense to anyone else—I fasted. For 40 days, I disconnected from fear and reconnected to divine strategy. That fast didn’t just change my mindset. It changed my money.

Within two years, I landed my first $250,000 contract with no investors, no loans, and no gimmicks. Just faith, alignment, and a strategy I couldn’t have written myself.
Since then, I’ve built an eight-figure ecosystem through government and corporate
contracting. Not because I chased opportunity—but because I showed up prepared.

I didn’t come here to blend in. I came to build movements, elevate voices, and win
contracts that shift families and cities.

I'm Alison Etinoff

AS FEATURE IN

I’m Not a Consultant!

I’ve built an 8-figure business ecosystem without a single loan until 2023. But this isn’t about numbers.

This is about blueprints.

This is about legacy. This is about you. or a purpose- driven entrepreneur ready for the public sector, I see you.

AND I WANT YOU TO WIN AND WIN BIG.

I’M CALLED TO SHIFT SYSTEMS.

 Breaking barriers.
Winning on purpose.

The Alison Difference

YOU’RE NOT HERE BY ACCIDENT.
YOU’RE HERE ON ASSIGNMENT.

If He brought you to it, He’ll bring you through it.

Commission.

Win consistently and reinvest in your legacy.

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Build your visibility, message, and voice.

Convert.

Turn strategy into sales and contracts.

Campaign.

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You’re joining a movement.
Every tool, training, and transformation we offer is built on
three pillars:

My journey...

2005–2006

2007–2008

Present

Honored with Lifetime Achievement Award. Launched Win Big Bids.

2013–2023

Reached the height of contract wins.

Founded Etinoff Incorporated in August 2012.

1983

Attended Delaware State University for MBA while working at a financial boutique processing post-trade transactions.

1984–1996

1996–2000

2001–2005

Attended Kean University initially rejected, then accepted. Graduated with a 3.4 GPA.

Moved to Maplewood, NJ. Attended Columbia High School. Graduated with a 2.3 GPA.

Born in the Bronx, NY, Park Avenue, one-bedroom apartment (between Webster & 3rd).

Raised in Newark, NJ. Ivy Hill section.

2010–2012

Worked for a construction vendor as an indirect supplier. Lost job in 2006.

Every step had purpose.
From Newark classrooms to global boardrooms, my path has always been led by faith and strategy. This isn’t just about business. it’s about breaking cycles, owning your story, and building a legacy on purpose.


Most people aren’t losing because they’re lazy. They’re losing because they’re misaligned, misinformed, and undervalued.

The Truth Nobody Talks About

We weren’t taught how to navigate systems.
We weren’t taught how to pitch with confidence, position with power, or heal from
spaces that trained us to settle.
That’s why I built the Win Big Bids Framework, to help you stop waiting on permission and start walking in power.
It’s not just about contracts. It’s about reclaiming your voice, your vision, and your value.

You’re probably tired of waiting for someone to open the door for you. So let me be clear: we build our own doors here. This isn’t coaching, it’s a calling.
Let’s walk it out together.

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